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Interception #Volvo #GrandPrix #Direct #CannesLions

June 23, 2015

Grey New York earned the top prize in the Direct Lions for its Volvo campaign around the Super Bowl titled “The Greatest Interception Ever.”
Instead of running a Super Bowl ad, Grey did a social campaign for the automaker—urging viewers to tweet #VolvoContest when any car commercial did air during the game and nominate someone to win a new Volvo XC60.

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