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Nature Adventure #Old Spice

April 14, 2015

Old Spice thought it would be fun to create a real-life Pokémon as part of their new ‘Nature Adventure’ campaign, where they give full-control of a human being, to the Twitch audience, for 3 straight days, where he is contractually obliged to do ANYTHING the internet wants him to do in forrest in which they’ve placed him.

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90%
Execution
90%
Innovation
88%
89%
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