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IRRESISTIBLE POINTLESS TRUVIEW ADS #IKEA

November 24, 2017

While the industry is trying to convince itself that 5” ads are OK, IKEA took the user behaviour in its head and created irresistibly boring content that begs you to press the Skip Ad button.

Rating
Our Rating
User Rating
Idea
97%
Execution
97%
Innovation
96%
97%
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