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Flower of Life #Grupo Hermes Pardini

May 18, 2018

In a region with no roads and no internet, it’s hard for women to be reminded every year about the pap test. So Ogilvy Brazil developed the “Flower of Life”. A kind of cattleya that blooms once a year and everytime it does, reminds Amazonian women it’s time for the pap test against cervical cancer.

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